Privacy Policy
Open Booths Australia Pty Ltd (ACN 602 891 887, ABN 28 602 891 887), trading as Open Booths (“Open Booths”, “we”, “us”, “our”), operates photo booths at events and at permanent venue locations across Australia. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use one of our photo booths, and how you can contact us about your privacy.
We are committed to handling your personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the Spam Act 2003 (Cth).
1. What information we collect
When you use one of our photo booths, we may collect:
Information you provide directly
• Your email address, if you choose to enter it to receive your photos, videos, or GIFs
• Your phone number, if you choose to receive your content by SMS/MMS
• Any name or details you enter on the booth screen
Information collected automatically during your session
• The photos, videos, GIFs, or boomerangs you create in the booth (“Booth Content”)
• The date, time, and venue location of your session
• Payment and transaction data processed through our payment provider (we do not collect or store your full card details — see Section 6)
• Technical data such as session identifiers and booth diagnostics
We do not knowingly collect sensitive information (such as health information, racial or ethnic origin, or biometric data used for identification) through our booths.
2. How we collect your information
We collect your information directly from you when you:
• Enter your email address or phone number on the booth screen
• Pose for and capture photos or videos in the booth
• Make a payment at the booth
A collection notice summarising this policy is displayed on or near each booth. By entering your details and using the booth, you consent to the collection and handling of your information as described in this policy.
3. Why we collect and how we use your information
We collect and use your personal information to:
Deliver your Booth Content. Your email address or phone number is used to send you the photos, videos, or GIFs you created.
Send you marketing communications — with your consent. If you opt in at the booth (by ticking the marketing consent option), we may send you occasional emails about Open Booths, Booth Club venues, promotions, offers, and events we think you’ll enjoy. Every marketing email we send will identify us as the sender and include a working unsubscribe link. You can opt out at any time and we will action your request promptly. Marketing consent is intended for people aged 18 or over; if you are under 18, please do not opt in.
Share your email address with the venue — with your consent. If you opt in at the booth, we will provide your email address to the venue where the booth is located (the venue is named on the booth screen at the time you opt in) so the venue can send you its own marketing communications, such as event invitations, offers, and news. The venue is responsible for its own communications, which must comply with the Spam Act 2003 (Cth) and include an unsubscribe option. If you do not opt in, your email address is not shared with the venue.
Feature your Booth Content in marketing — with your consent. If you expressly opt in at the booth, Open Booths and the venue where your session took place may use the photos or videos you created in marketing material such as our websites, social media, and advertising. This is a separate consent from marketing emails — you can agree to one without the other. If you do not opt in, your Booth Content is used only to deliver it to you.
Operate and improve our business. We use session, transaction, and technical data to run, maintain, and improve our booths, report aggregated (de-identified) performance to our venue partners, and analyse how our booths are used.
Comply with our legal obligations, including tax, accounting, and record-keeping requirements.
4. Who we disclose your information to
We may disclose your personal information to:
• Service providers that help us operate our business, such as cloud hosting, email and SMS delivery platforms, and our payment provider. These providers may only use your information to provide services to us.
• Venue partners — our venue partners (the venues where our booths are installed) receive aggregated, de-identified performance data (such as total sessions and revenue). Where you have expressly opted in at the booth, we also provide your email address to the specific venue where your session took place, so that venue can send you its own marketing. We only share your email with the venue named on the booth screen at the time of your consent — never with other venues in our network. Each venue must handle your information in accordance with the Privacy Act and use it only for the purpose you consented to.
• Professional advisers such as accountants, auditors, and lawyers, where reasonably necessary.
• Government or regulatory bodies where required by law.
We do not sell your personal information.
5. Overseas disclosure
Some of our service providers (for example, cloud hosting and email delivery platforms) may store or process data on servers located outside Australia, including in the United States. Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles it in a manner consistent with the Australian Privacy Principles.
6. Payments
Payments at our booths are processed by our third-party payment provider. Your card details are handled directly by that provider in accordance with its own privacy policy and applicable payment card industry (PCI DSS) standards. We receive only transaction records (amount, time, and a masked card reference) and do not store your full card number.
7. Storage, security, and retention
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These steps include secure cloud storage, access controls, and encryption in transit.
We retain your information only as long as needed for the purposes described in this policy:
• Email addresses and contact details: retained while you remain subscribed to our marketing (if opted in), or otherwise for up to 12 months after your booth session, after which they are deleted or de-identified.
• Booth Content: retained for up to 12 months to allow re-delivery if you lose your photos, unless you have consented to marketing use, in which case content used in marketing may be retained for as long as that use continues.
• Transaction records: retained for 7 years as required by Australian tax law.
When your information is no longer required, we take reasonable steps to destroy or de-identify it.
8. Accessing and correcting your information
You may request access to the personal information we hold about you, or ask us to correct it, by contacting us using the details in Section 10. We will respond within a reasonable period (generally 30 days). We may need to verify your identity before providing access.
You may also request that we delete your Booth Content or personal information, and we will action this unless we are required to retain it by law.
9. Marketing opt-out
You can stop receiving marketing emails at any time by:
• Clicking the unsubscribe link in any marketing email we send; or
• Contacting us using the details below.
If you have consented to a venue receiving your email address, you can unsubscribe from that venue’s emails using the link in its emails, or contact us and we will ask the venue to remove you from its list.
Unsubscribing from marketing does not affect the delivery of Booth Content you have requested from a session.
10. Contact us and complaints
If you have a question, request, or complaint about how we have handled your personal information, please contact:
Privacy Officer — Open Booths
Open Booths Australia Pty Ltd
ACN 602 891 887 | ABN 28 602 891 887
Email: support@openbooths.com.au
Phone: 1300 766 553
We take complaints seriously and will respond within a reasonable period (generally 30 days). If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
Office of the Australian Information Commissioner
Website: www.oaic.gov.au
Phone: 1300 363 992
11. Changes to this policy
We may update this Privacy Policy from time to time. The current version will always be available on our website, and the “Last updated” date above will reflect the most recent revision.